Tarzan and I had to run an errand this evening, right over dinner time.
We don't eat out a lot - time and money and location (it's a long way from our house to any establishments, let alone good ones) and logistics.
But tonight all things worked in our favor so we tried out a relatively new hamburger place - perhaps you've heard of 5 Guys?
In most respects, it was a typical burger joint, but the free peanuts offered throughout the place was a new twist.
The fries were really good - fat but crispy and salty.
The hamburgers were big and complex and I really liked the option of a "Little Burger," about half the size of normal, which was more than enough for me.
The really interesting thing about the place is that 5 Guys doesn't advertise. They have a website but no commercials, flyers or billboards. Most of their notoriety comes from word of mouth, which I figure had to have been slow at the beginning but also kept their costs down.
Fortunately the food is good, so it's become one of the next big things.
Crazy concept. But I like the product.
This is me and we are spreading the word.