Census 2010

There has been a lot of advertising for the Census lately, and I am puzzled on both sides of the discussion.
First to the masses: Is it really that big a deal to fill out our names and ages and mail the thing back? People crying about the invasion of privacy and the inconvenience and how they don't want to aid the corrupt government. It's a prepaid envelope and we tell more about ourselves on Facebook daily. What's all the fuss about?
Second to the advertisers: Do you really think that we believe our communities will change if we fill out the Census? Let me tell you that the South Central Jungle is not going to get more buses, better hospitals or anything else just because we fill out the Census so why is that the main explanation on the commercials?
Also, the method of delivery is slightly flawed. If it's such a big deal, spend less money on ads and more money on people - who could benefit from the job - collecting forms. People could work their own neighborhoods and it would be more of a community effort and less of another piece of paper the government wants us to fill out.
Thirdly to whoever decided that this was a good time to start the Census: It's TAX TIME people! Who is going to be inclined to send more paper to the government when the IRS is already taking money and requiring a lot of forms to be filled out and signed?
I ask you. Who?

This is me and we filled out our form but we don't buy the hype.